Lulu
Lulu is a goal-tracking app designed for women to achieve their goals through AI-powered micro-steps, streaks, and daily motivation.
Stay delulu, stay consistent, and celebrate every win along the way.
Client
Lulu app
Service Provided
Brand Design, Illustration Product Design
The Challenge:
Many women struggle to stay consistent with their goals because traditional productivity apps feel overwhelming, rigid, and uninspiring. Lulu was designed to make goal tracking feel motivating, playful, and achievable through AI-powered micro-steps and rewarding progress.
Brand Identity:
Brand Identity — Developed a cohesive visual language focused on clarity, consistency, and modern aesthetics. Created logo systems, color palettes, typography, and branding elements that strengthen recognition and improve user perception. The identity approach balances simplicity and personality to create memorable and scalable brand experiences.
Mobile Design:
Mobile Experience Designed responsive mobile interfaces focused on usability, accessibility, and smooth user interaction. Optimized layouts, navigation, and touch interactions to create intuitive experiences across different screen sizes. The goal was to deliver a seamless and visually consistent product experience on mobile devices.
